RES 351 Week 4 complete
DQ 1.
This DQ covers the levels of measurement topic and the sampling topic from week
4. Use your text readings to support your analysis.
Part
A: Determine which level of measurement— nominal, ordinal, interval, or
ratio—is used in the following examples.
1 The Association of Accountants is
conducting a survey to determine the ranking of the top 100 accounting firms in
the world.
2 How many years did it take you to earn your
college degree?
3 On a questionnaire which asks for
gender, males are coded as 1 and females are coded as 2.
4 Respondents are asked to rate a list
of high-tech companies as excellent, good, fair, or poor in terms of their
service delivery.
5 Cereal brands are arranged in an
ordered sequence in which an equal interval exists between each point.
Part
B: Which sampling method—simple random, systematic, stratified, cluster,
convenience, judgment, quota, or snowball—is most appropriate for the following
examples?
1 The unemployment rate is calculated
each month by the U.S. Bureau of Labor Statistics. The survey consists of
80,000 households in about 3,000 counties and cities in all 50 states.
2 A researcher for Gumm Foods selects
five states randomly, and then selects 10 supermarkets chains within each state
to call for a phone survey as test markets for a new cookie.
3 A new product researcher would like to
investigate the use of virtual teams. After conducting an interview with a
manager, she asks for the names of other managers that use virtual teams.
4 A news reporter asks people on the
street their opinion about the president’s new bill.
DQ 2.
Choose any 2 of the parts listed below, and discuss the relative merits of, and
problems with:
a) Rating and ranking scales.
b) Likert and differential scales.
c) Unidimensional and multidimensional
scales.
Resource:
University of Phoenix Material: Understanding Business Research Terms and
Concepts: Part 2
Complete the
University of Phoenix Material: Understanding Business Research Terms and
Concepts: Part 2.
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351 Week 4 complete
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