DQ 1.
Review Cooper text Chapter 11 readings for this week before you respond to this
DQ. Listed below are some objects of varying degrees of abstraction. For your
initial response, choose ONE of these objects and suggest properties of the
object that can be measured by each of the four basic levels of measurement
(nominal, ordinal, interval and ratio). For your follow up response, choose a DIFFERENT
object that has been selected by another student, and comment on the student's
post.
A.
Store customers
B. Voter attitudes
C. Hardness of steel alloys
D. Preference for a particular common stock
E. Profitability of various divisions in a company
In your responses, use the text to support
your analysis.
DQ 2.
Research Terms Matching Exercise.
Review
the terms listed below, and the
definitions listed after the terms. Match the correct definition and term
together.
Part
1:
As
your initial response, only Pick
two terms from the list of terms
below, and post your response to this DQ thread by Day 5.The purpose of this DQ
is for the class to discuss the concepts that are defined in this assignment - so it is
acceptable to post your responses early
- to get the discussion going!
Part 2:
By
Day 6, each student should post their complete response (that is, the response
to all the terms) to this DQ thread. Do
not post your complete response for Part 2 before Day 6.
For
this DQ, your approach and level of interaction in the DQ thread will be a main
evaluation factor, as you interact with your class members on these
concepts. A key factor will be your
review of the course texts for these concepts - you will demonstrate this
through references to the course text readings to point out the relevant
support for these definitions.
A.
Interval
B.
Cross-sectional
C.
Ordinal
D.
Basic research
E.
Exploratory
F.
Longitudinal
G.
Operational definition
H.
Ratio
I.
Applied research
J.
Nominal
K.
Descriptive
L.
Causal
Research Terms:
Research Term Definitions
1. A research study which includes repeated observations over a period of
time.
2. A type of research that uses focus groups or small studies to get a
“feel” for the problem.
3. It means in name only, data that consist of observations that can only
be classified and counted by category and have no inherent order. For example:
The colors chosen by car buyers at a dealership.
4. Using basic research methods, the outcome of the research is applied to
a business problem.
5. A measurement scale that has no meaningful absolute zero point. For
example: The scheduled arrival times (2:00pm, 2:30pm, and 3:00pm) of delivery
trucks at a loading dock.
6. Often used in marketing and sales, this type of research always asks
“who, what, when, where, and how” in research questions.
7. A measurement that uses absolute values. Height, weight, distance, and
money are all examples.
8. Numbers assigned to objects representative of the rank order when the
distance between each of the measures cannot be determined scientifically. For
example, a measure that indicates how a person “feels” on an issue.
9. Research conducted where one unit is held steady, while the experiment
is conducted on the other unit. This is to test whether the experiment itself
is the reason for change in the experimental unit.
10.
The clinical or scientific method of research. This type of research is
often done in laboratories or in controlled circumstances.
11. A
research question stated in terms of specific testing or measurement criteria.
These terms must have empirical referents (this means that we must be able to
count or measure them in some way). The object to be defined can be a physical
one (a machine tool), or it can be an abstract one (achievement
motivation).
12. A
research study which uses data collected at a single point in time. This gives
a snapshot of what is occurring somewhere at a given time.
Resources: The
University Library or the Electronic Reserve Readings
Find
an article using the University Library that discusses unethical business
research or scientific research conduct that has resulted in individuals or a
firm being convicted, or at least tried for, this conduct. Note that you should
find an article that addresses unethical behavior in a research study. Some
examples include the following:
·
Asking inappropriate
questions as part of the research study
·
Skewing research results
·
Failing to maintain
research participants’ confidential information
·
Using research participant
information for unintended purposes such as selling goods or services
Summarize the
article you researched.
Write a
750-word paper in which you address the following questions:
·
What unethical research
behavior was involved?
·
Who were the injured
parties?
·
How has the unethical
behavior affected the organization, the individual, and society?
·
How could the unethical
behavior in a research study be avoided or resolved?
Support your
analysis by citing the course text material and including your course text in
your references.
Format
your paper consistent with APA guidelines.
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