RES 351 Week 3 complete
DQ 1.
Review the Starbucks, Bank One, and Visa Launch the Starbucks Card Duetto Visa
Case Study given under your week 3
materials page link.
Select Part A, and only one of the other two Parts given below and submit your responses to
this thread. In your response, refer to your
course text readings for week 3,
to support your analysis.
Part
A: What types of research were done at each stage? Discuss the strengths of
each different type given the stage of the project.
Part
B: Build the management-research question hierarchy for this project.
Part C: What measurement questions would you
use to assess the effectiveness of the Starbucks Duetto Visa in a future
customer survey.
DQ 2.
In the following situations, decide whether you would use a personal interview,
telephone survey, mail survey, or self-administered questionnaire. Give your
reasons. You should use your course texts to support your analysis.
(a)
A survey of the residents of a new subdivision on why they happened to select
that area in which to live. You also wish to secure some information about what
they like and do not like about life in the subdivision.
(b)
A survey of 58 wholesale grocery companies scattered over the eastern United
States, on their personnel management policies for warehouse personnel.
(c)
A study of applicant requirements, job tasks, and performance expectations as
part of a job analysis of student work-study jobs on a college campus of 2,000
students, where 1,500 are involved in the work-study program.
Resource: University
of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1
Complete
the University of Phoenix Material: Understanding Business Research Terms and
Concepts: Part 1.
Select an issue,
opportunity, or problem facing your organization.
Write a
1,050-word paper that:
Discusses the significance, scope,
magnitude and feasibility of finding a solution to the issue, opportunity, or
problem.
Defines the
purpose of the research and addresses the following questions:
·
What are the research questions?
·
What are the hypotheses?
·
What variables are to be considered?
·
What ethical considerations must you take into account?
Support your
analysis by citing the course text material and including your course text in
your references.
Format
your paper consistent with APA guidelines.
To
download the complete paper click RES
351 Week 3 complete
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